01.

I am an entrepreneur, why should I appear in the press?

• I know more and more potential customers.
• My audience finds out how I can help them.
• I have more credibility.

Come to 2value, where journalists will guide you to send the best text to the press. With minimal costs.

2value is the solution to become visible, even on a small budget.

You can also download our pdf document available here.

02.

I am an entrepreneur, what does a press release help me with?

• It arrives in several publications at the same time (TITLE: IMPROVING VISIBILITY).
• I transmit relevant information to my market.
• I become more credible because I am picked up by the relevant press.

Come to 2value, where journalists will guide you to send the best text to the press. With minimal costs.

2value is the solution to become visible, even on a small budget.

03.

I am an entrepreneur, when can I send a press release?

• I offer my reasoned opinion as a specialist.
• I announce a new project.
• I'm launching a new product.
• I'm announcing an event organized by my company.
• I respond publicly in certain situations.

Come to 2value, where journalists will guide you to send the best text to the press. With minimal costs.

2value is the solution to become visible, even on a small budget.

04.

I'm an entrepreneur, I want to appear in the press. What topics are of interest to journalists?

• I'm informed about current topics in my field.
• I’m looking for topics that have had an impact in my field in the top 3 publications.
• I propose topics of interest and useful both for my target audience and for the publication.

05.

I'm an entrepreneur, how do I write a press release?

• I choose an attractive title, with the essence of information for the public.
• The first paragraph (lead) contains answers to the questions: Who? What the? How? When? Why?
• I respect the structure: lead, the development of the lead, in which I also include a statement from me, and concluded in which I draw the conclusion to what I want to convey and put more basic information about the company.
• I don't write more than 2 pages.

06.

I am an entrepreneur, how do I write an attractive headline?

• I take into account the part of the novelty that I want to convey to the public.
• It's not about me, it's about the benefits of reading.
• I check that my title has not already been submitted by others.
• I arouse the curiosity, both of the journalist, as the main communication channel, and of my audience.